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Computer Assisted Telephone Interviewing (CATI)

Computer Assisted Telephone Interviewing is a survey technique where an interviewer follows a script provided by a software application. The software is able to be customised so that the questions are based on the answers that a respondent provides.

CATI surveys give researchers greater control over the number of responses that are collected. Responses can be collected 'there-and-then', meaning there is no chance of surveys being misplaced or simply forgotten about. Non-responses can be minimised by recontacting individuals who are out or too busy to complete the survey.

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