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Customer satisfaction research

Customer satisfaction is important for a whole variety of reasons. At MMResearch™ we usually start our satisfaction research with a qualitative phase - we talk to some of your key customers. This way we can ensure that we understand the issues in your market and we can develop and test a sound survey instrument. At MMResearch™ we expect the client to be very actively involved in the design stages.

A customer satisfaction survey is rarely a one-off survey. Most are designed to measure trends over a period of time.

Customer satisfaction and customer loyalty are two different concepts. A satisfied customer is not necessarily a loyal customer, but a loyal customer is almost certainly a satisfied customer. Click here to read more about the difference between customer satisfaction and customer loyalty.

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