Our Tools and Services

"A moment's insight is sometimes worth a life's experience." - Oliver Wendell Holmes.

Accurate information is fundamental to good decision making. We use a variety of tools to provide you with actionable information. We tailor each individual project to ensure that our clients' unique objectives are met. We know these tools well, because we work with them every day.

It's important to remember however, that the tool is not the solution. It merely helps us to do our job - to provide you with research-based insight.

Click on the links below for information about several of our research tools and services.

Some of the tools we use:

Computer Assisted Telephone Interviewing (CATI)

Focus groups

Qualitative in-depth interviews

Postal surveys

Online surveys (eSurvey™), including online panel surveys

Telephone focus groups (TeleFocusGroups™)

Analytical tools


Some of the services we provide:


Omnibus survey (oMMnibus)


Mystery Shopping

Population and community surveys

Brand awareness and brand tracking research

Customer satisfaction research

Climate (employee satisfaction) surveys

Stakeholder audits and surveys

The oMMniBuild™ , oMMnibus™, MMysteryShop™ and MMDashboard™ brands are owned by MMResearch™.