The New Zealand Transport Agency (formerly Land Transport New Zealand), commissioned MMResearch™ to conduct a survey of taxi users in the main centres of New Zealand in June 2008.

The main purpose of the survey was to canvas the New Zealand public's confidence in the taxi industry including perceptions of how safe and secure the use of taxis is as a personal transport option, the overall standard of taxi driving and driver behaviour and the condition of the taxi fleet. The survey also informed Land Transport NZ of the level of public knowledge and understanding of passengers' rights when choosing to use taxis, together with the rights of the taxi driver/operator.

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