Mystery shopping with MMysteryShop™
Mystery shopping is a tool used to measure quality of retail service or gather specific information about products and services. Mystery shoppers acting as normal customers perform specific tasks — such as purchasing a product, asking questions, registering complaints or behaving in a certain way – and then provide detailed reports or feedback about their experiences.
MMysteryShop™ is a programme that provides feedback about the customer experience at the coal face. Managers want to be assured that their customers get the very best service their staff are capable of.
At MMResearch™ we have access to 2000 trained and experienced mystery shoppers nation-wide. They have conducted mystery shopping programmes in the financial services sector, fast food outlets, department stores, pharmacies, hardware chains, clothing stores and supermarkets and also in social service environments.
Read the MMysteryShop™ brochure
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