Our Publications

We are passionate about marketing and community research!

Managing Director, Theo Muller, and the staff at MMResearch™ frequently author articles based on their knowledge, expertise and experience. Many articles have been published in leading magazines such as NZ Business and Marketing Magazine. All of these articles are linked to the index below. This section also contains reports of surveys we have conducted for clients and where clients have agreed that we add their report to this site. Most of these reports cover issues of public interest.

This part of the site updates frequently, so we encourage you to visit regularly and to subscribe to our free newsletter Research Notes©.

Research Notes© is produced quarterly and provides an informative, but not-too-serious look at research from New Zealand and around the world.

Articles

New Zealanders’ Attitudes to Child Poverty

Hutt City Council - Focus Groups on Urban Growth Strategy, March 2013

Can Customer Loyalty be Bought?

The Loyalty Factor

Forget about Satisfied Customers

Loyal Customers do not quit. Satisfied Customers do

Hutt City Council looks into community representation

When Research is Not Research Article

Get on your bike Article

Getting Young People to Flex Their Political Muscle

Business problems, research enquiry and more questions

Add Value or Get Out of Business

Losing Your Hair Over It?

Baking Good Banana Cake

Tendering for business

Briefing a Research Agency

Hear Your Customers

It's All About Relationships

Customer Care as a Deliberate Strategy

Keeping Customers For Life

Marketing In The New Millennium

Performance Where It Counts

Relationship Marketing

The Evolution Of Marketing

The 4Ps or 4Cs of Marketing

The Future of Marketing

Are You An Ethnographer, Or Just Plain Nosey?

For Effective Telephone Focus Groups.. Press 1